Employees & Entrepreneurs
As a SMCTAP Ambassador, you will be trained to create a better visitor experience by trying it for yourself.
Love St. Mary's County?
Become a St. Mary’s County Tourism Ambassador
The St. Mary's County Tourism Ambassador Program educates, inspires and empowers community anchors, and builds strong partnerships with the diverse attractions, restaurants, historically significant sites and lodging options available in the county.
The St. Mary's County Tourism Ambassador Program (SMCTAP) educates, inspires and empowers community anchors, and builds strong partnerships with the diverse attractions, restaurants, historically significant sites and lodging options available in St. Mary's County.
With your business’s involvement, you or your employee will become a St. Mary’s County expert and storyteller, empowering deeper connections with customers and visitors to your business. Participants will get direct experience in the area’s local attractions and activities, history, and hidden gems.
We are looking for candidates who love Southern Maryland, want to become a “local” and offer insight to many new residents and visitors joining our community.
This incredible opportunity can help boost your career by learning how to create and promote authentic, welcoming experiences for your customers. You’ll work with a diverse cohort, made up of professionals across the tourism industry, and as a team, experience exciting and fun itineraries highlighting every crevasse of the county.
Apply now through May 1, 2026: Click here to apply
Program made possible through support from the Rural Maryland Council's Maryland Agricultural Education and Rural Development Assistance Fund
Upcoming Program Schedule
| Feb 25 | Quarterly (Qtr) FAM Tour: Leonardtown is Legendary: A Success Story in Effective Development |
| Apr 15 - May 15 | Application period open for Cohort #1 |
| May 6 | Qtr FAM Tour: From Fast Cars to Fast Hoofs: The North-End of St. Mary’s County |
| June 10 | Cohort # 1: SMCTAP Orientation and Education Session |
| Aug 19 | Qtr FAM Tour: Exploring the History and Impact of the Patuxent-Chesapeake Corridor |
| Sept 1-30 | Application period open for Cohort #2 |
| Nov 4 | Qtr FAM Tour |
| Dec 9 | Cohort 2: SMCTAP Orientation and Education Session |
Learn more about how you or your business can participate below!
Bosses & Managers
For Managers to Nominate Candidates
SMCTAP is designed to grow economic impacts through increased visitor spending, improved satisfaction and a higher rate of return trips.
Small Business Owners
For Businesses to be on Itineraries
We want to highlight your customer-facing businesses during one of our familiarization, or FAM, tours.